Feltlab automates the workflows you already run. The moment a job closes, an enquiry lands or an invoice goes overdue, the follow-ups, paperwork and posts happen on their own, in your tone, with you approving anything that matters.
Live workflow
Done before the van leaves the driveway.
Book a free 15-minute callShowcase
Owners report maintenance by email, WhatsApp or a dashboard. Bloc turns each message into a case, requests quotes from trades and keeps everyone updated automatically, with a person approving anything that matters.
Designed and built end to end by Feltlab.
Your business next
A free 15-minute call, a $500 workflow audit, then one fixed quote. Built in weeks, not months.
$500
Workflow audit to start
Fixed
Quote before anything is built
Weeks
Not months, to go live
A job closes, an enquiry lands, a booking cancels, an invoice goes overdue. Each one sets off the right next steps automatically: the invoice, the follow-up, the update to your calendar and CRM, the nudge to your team. Nothing waits for someone to remember.
Event-based workflows
Quotes, proposals, follow-up emails, review replies, social posts and newsletters, drafted in your tone from your past writing and your brand rules. You read it, tweak it if you like, and send. No more blank pages at 9pm.
On-brand content
Duplicate contacts merged, addresses and phone numbers standardised, invoices matched to jobs, gaps flagged. Then kept that way, so your reports, mail-outs and decisions run on numbers that are right.
Data cleaning
Also: assistants that answer enquiries around the clock, and custom web apps when off-the-shelf won't do.
Short scenarios from the kinds of businesses I work with.
When a job is marked complete →
The invoice goes out, the customer gets a thank-you and a review request in your voice, and before-and-after photos become a social post waiting for your OK. Done before the van leaves the driveway.
Example scenario
When a patient cancels tomorrow's appointment →
The slot is offered to your waitlist by SMS and the first reply gets it. Recall reminders go out on schedule, and referral letters are drafted for the practitioner to sign.
Example scenario
When an open home finishes →
The attendee list is cleaned and matched to your CRM, each buyer gets a personal follow-up the next morning, and the vendor report drafts itself for Friday.
Example scenario
When a regular hasn't booked in eight weeks →
They get a friendly nudge in your salon's tone with a booking link. New service launches turn into captions, a newsletter blurb and a Google post in one go.
Example scenario
When a supplier invoice lands in your inbox →
Line items flow into your costing sheet and price rises are flagged before they eat your margin. Weekly specials go out to socials, newsletter and the website from one note.
Example scenario
When a client emails over a document →
It's filed in the right folder, the key details are pulled into your system, and anything missing is chased politely until it arrives.
Example scenario
Four plain steps, starting with a free call.
Tell me what's eating your time. If there's a fit, we book the audit. No prep, no pitch.
I sit with you and your team, map how work actually moves through your business day to day, and find where hours and money leak. You get Your Workflow Map: a written map of your workflows and a ranked list of what's worth automating, with the time each would save. It's yours to keep, even if we stop there.
You choose what to automate first and get one fixed price that won't creep. I build it on the tools you already use and show you working versions along the way. Live in weeks.
I host it, watch it, fix anything that breaks and keep improving it as your business changes. AI running costs are included, so there are no surprise bills.
I'm Jason, and I run Feltlab. I'm a software engineer, formerly at Expedia, and I now spend my days making small businesses run smoother. You deal with me from the first call to the day your workflows are running on their own. No account managers, no offshore handoffs.
Big agencies and off-the-shelf tools aren't built for a ten-person clinic or a busy trade business. I am. I'll work closely with you and your team, learn how things really work and build around that.
Every build gets one fixed quote from the audit, so you know the cost before anything starts.
Workflow audit
$500
A half-day map of how your business runs, plus a ranked list of what to automate and what it would save. Credited to your build if you go ahead within 30 days.
Automation build
$2,000 to $10,000
One fixed quote from the audit, never an hourly meter. A single workflow sits at the lower end; several connected workflows across your business sit at the top.
Ongoing care
From $[X] / month
Hosting, AI running costs, monitoring, fixes and small improvements, all in one predictable monthly fee. Cancel anytime.
I keep up with the AI tools so you don't have to. Depending on the job, I build on agent platforms like OpenClaw and Grok Bot, AI models from OpenAI and Anthropic, and the apps you already pay for, like Xero, Google Workspace, Microsoft 365 and your booking system. You don't need to know what any of these are. You just need the work to get done.
A written map of how work moves through your business, and a ranked list of what's worth automating, with the hours each would save. It's yours to keep whether or not we build anything, and the fee comes off your build if you go ahead.
Yes. Everything it writes is shaped by your past emails, posts and brand rules, and tested on real examples before it goes live. Anything customer-facing waits for your approval until you're happy to let it run.
Anything that matters, like money, bookings or messages to customers, goes past a person first. I watch every workflow, keep a log of what it did, and fix issues fast. You're never left guessing what happened.
Your system runs on its own private server in Australia, separate from every other client. When a task needs AI, only the information that task needs is sent to the AI provider, under business terms that don't use your data for training. I'll show you exactly where everything lives.
Usually not. I work with what you already have, like your booking system, email and spreadsheets, and connect them up. If something new genuinely helps, I'll explain why before suggesting it.
One flat retainer covering hosting, AI running costs, monitoring and small improvements. You'll see it in your quote before anything is built, and there's no lock-in contract.
It replaces the repetitive part of their week. Your team spends less time on copy-paste and chasing, and more on the customers and the work you hired them for.
Start with a free 15-minute call. If there's a fit, the $500 audit shows you exactly what to automate and what it's worth, before you spend another dollar.