Keep how you work.
Lose the busywork.

Automation built around how your business already runs, inside the tools you use today. Nothing new to install or learn, just more time to win work and grow.

A private server for your businessYour data never trains AIYou approve what matters

Works inside the tools you already use

GmailOutlookXeroGoogle SheetsExcelWhatsAppYour calendarYour CRM

Same team. Same tools. Far less admin.

New enquiry

Qualified reply sent in under a minute

Job marked complete

Invoice and review request sent

Invoice 14 days overdue

Polite second reminder sent

Receipt emailed in

Logged in Xero against the job

Event-based

Something happens in your week. Everything that should follow it runs on its own.

Waiting for your OK

Safe

Anything that touches money or customers waits for a person.

  1. Enquiry arrives9:47pm
  2. Reply drafted and sent9:47pm
  3. Follow-up scheduled9:48pm
  4. Booked for Friday9:52pm

Fast

Leads hear back in minutes, even at 10pm on a Sunday.

Hey Sam! Thanks so much for having us out today 🙌

Matches your tone · 96%

On-brand

Drafts written in your voice, learned from your own past writing.

Claude CodeOpenClawCodexGrok

Behind the scenes

AI agents do the repetitive steps on a private server set up just for you. Nothing for your team to adopt.

Effortless audit.
Fixed-price build.

It starts with a free 15-minute call. Then the audit maps how you already work, and the automation is built around it.

How it works · 0:30
0:00 / 0:30A normal week

The audit is a full day with you and your team, mapping how work really moves through your business. From it you get one fixed quote for the build, never an hourly meter. Prices exclude GST.

No new software.
Just less manual work.

Wherever your team copies, pastes, chases or retypes, that step can run on its own.

Inbox triage

Every email sorted, routed to the right person and answered with a ready-to-send draft. Proven in Bloc, where every owner email becomes a tracked job.

Document processing

Invoices, receipts and forms read and filed into Xero, your spreadsheets or your CRM. No more copy and paste on a Friday afternoon.

Client and staff onboarding

Welcome packs, forms, accounts and reminders sent in the right order, so new people are ready on day one without anyone chasing.

On-brand content

Quotes, follow-ups, review replies, social posts and newsletters drafted in your tone. You read it, tweak it if you like, and send.

Compliance tracking

Licences, insurance and contractor paperwork watched for expiry, with renewals chased well before anything lapses.

Data cleaning

Duplicate contacts merged, phone numbers and addresses standardised, gaps flagged. Then kept that way, so your reports are right.

Hours back,
put to work.

Automation takes the repetitive part of the week. You and your team spend it on customers, quality and growth.

Win more

Answer every lead

Every enquiry gets a thoughtful reply in minutes, day or night, so fewer jobs slip to the next business on Google.

Create more

Publish every week

Posts, newsletters and case studies drafted in your voice from the work you already do. You approve, it goes out.

Grow more

Quote more jobs

Site notes and photos become draft quotes the same day, so you can say yes to more work without more late nights.

Outlook

Inbox

23 sorted this morning

Rachel (Unit 4)

Maintenance

Leak under the kitchen sink

Harbour Plumbing

Quote

Quote #2231 attached

Council

Compliance

Pool safety certificate

Tom Nguyen

Owners

Re: AGM date

Newsletter

Low priority

Spring promo ideas

4 drafts ready for your review

Saves time

The inbox that
sorts itself.

Every message is read, labelled and sent to the right person, with a reply drafted for anything routine. You open your inbox to decisions, not admin.

  • Sorted and routed
  • Replies drafted
  • Urgent items flagged
  • Nothing lost
WhatsApp

Weekly briefing

Monday 7:00am

Good morning, Sarah ☀️ Last week:

💰 Revenue $18,420 (up 12%)

📥 31 new enquiries, 9 booked

⭐ 6 new reviews, avg 4.8

Needs you:

• Public liability insurance renews in 21 days

• 2 invoices over 30 days ($2,580)

LeadsCashReviews

Visibility

Know how the week
went, every Monday.

A short, read-only summary of leads, cash, reviews and anything that needs you, sent by WhatsApp or email before you've had your coffee.

  • WhatsApp or email
  • Read-only and safe
  • Flags what needs you
Google Business

Reviews

This week

★★★★★

“Turned up on time and left the place spotless.”

Drafted reply ready · in your voice

★★☆☆☆ · Alert sent to you

“Waited two days for a callback.”

Suggested: call today, then reply

Review requests

14 sent · 6 left reviews

Reputation

Reviews you can
keep up with.

Happy customers are asked for a review at the right moment. Good reviews get a warm reply in your voice, and a bad one reaches you straight away.

  • Review requests
  • Drafted replies
  • Bad review alerts

Security and privacy

Private by design.
Safe by default.

Your customers, invoices and inbox are the most sensitive things your business holds. Every system is built to keep them private, keep you in control and show you exactly what happened.

The Claude Code character meditating calmly inside a glowing shield

Your own private server

Your automations run on a server set up for your business alone, never shared with another client.

Only what a step needs

Your records stay on your server. When a step needs AI, only the information for that step is sent.

Never used to train AI

AI comes only from OpenAI and Anthropic, under business terms that don't use your data to train their models.

You approve what matters

Money, bookings and messages to customers wait for a yes from you or your team.

Every action logged

A plain-English record of everything it read, wrote and sent, so you can always check what happened.

Ring-fenced AI keys

Your business gets its own AI keys with spending limits, so usage is separate, capped and visible.

The latest from Feltlab

  1. InboxNew email at 9:47pm: "Check-up this week? Sore tooth." Classified as a new patient, mildly urgent.
  2. CRMNo existing record, so a patient record is created from the email.
  3. CalendarFinds two free slots (Thu 8:30am, Fri 3:15pm) and holds both for 30 minutes.
  4. InboxDrafts a reply offering both times and covering health fund questions.
  5. You"Send reply to new patient?"Waiting for you
  6. InboxReply sent. The patient picks Friday.
  7. Calendar + CRMBooks Friday 3:15pm, releases the Thursday hold and updates the record.
  8. SMSConfirmation sent now, reminder scheduled for the day before.
  9. SpreadsheetLogs the enquiry source to the weekly new-patient report.

Live demo · Clinics

A new-patient email at 9:47pm, booked by 9:52pm

Watch one run play out: the enquiry is read, a record created, times held, a reply drafted and approved, and the booking confirmed.

New

Leak, Unit 4

Gate sticking

Quoting

Roof inspection

Pool fence

Done

Hallway lights

Case study · Strata

Bloc: every email becomes a tracked job

Owners report maintenance by email, WhatsApp or a dashboard. Bloc turns each message into a case, requests quotes from trades and keeps everyone updated, with a person approving anything that matters.

Details that matter.

Every detail is sweated, so your customers never have to.

Send quote to Priya?Approve

Approve from your phone

Anything that touches money, bookings or customers arrives as a simple yes or no. Tap once and it carries on.

✓ 48 of 48 examples passed

Tested on your real examples

Before anything goes live, it's checked against your own past emails and jobs until it gets them right.

Enquiry classified9:47pm

Reply drafted9:47pm

Approved by Sarah9:49pm

See everything it did

A plain-English log of every action, every message and every decision. You're never left guessing what happened.

Private serverJust for your business

Your data stays yours

Your system runs on its own private server. Only what a task needs goes to the AI provider, under business terms that don't train on it.

Meet the crew.

AI agents that do the work, inside the systems your industry already runs on.

A few examples, not a limit. If your system has an API or sends email, it can usually be connected, through your own account and with only the access each workflow needs.

OpenClaw

OpenClaw

Agent platform

The always-on agent your workflows run on, on its own private server for each client.

Claude Code

Claude Code

Anthropic

Builds, tests and maintains the connections between your apps, fast and carefully.

Codex

Codex

OpenAI

A second pair of hands for code reviews and the glue that keeps systems talking.

Grok

Grok

xAI

Real-time signals from the web and social, when a workflow needs to know what's happening now.

Claude models

Anthropic

Careful writing and reasoning for drafts in your voice and anything nuanced.

GPT models

OpenAI

Fast reading of emails, documents and photos, turning messy input into clean data.

Xero

Accounting

Invoices, receipts and payments matched and filed where your bookkeeper expects them.

MYOB

Accounting

Supplier bills read and entered, with price rises flagged before they eat your margin.

HubSpot

CRM

Every enquiry, email and call logged against the right contact, without anyone typing it.

Pipedrive

Sales CRM

Deals moved along with follow-ups that go out on time, every time.

Google Workspace

Email, calendar, files

Gmail, Calendar, Drive and Sheets, connected so work moves without copy and paste.

Microsoft 365

Email, calendar, files

Outlook, Teams and Excel, wired into the same workflows if that's what you run.

Slack

Team chat

Approvals and alerts sent where your team already talks, answered with one tap.

WhatsApp

Messaging

Your weekly business briefing, delivered where you'll actually read it.

OpenClaw

OpenClaw

Agent platform

The always-on agent your workflows run on, on its own private server for each client.

Claude Code

Claude Code

Anthropic

Builds, tests and maintains the connections between your apps, fast and carefully.

Codex

Codex

OpenAI

A second pair of hands for code reviews and the glue that keeps systems talking.

Grok

Grok

xAI

Real-time signals from the web and social, when a workflow needs to know what's happening now.

Claude models

Anthropic

Careful writing and reasoning for drafts in your voice and anything nuanced.

GPT models

OpenAI

Fast reading of emails, documents and photos, turning messy input into clean data.

Xero

Accounting

Invoices, receipts and payments matched and filed where your bookkeeper expects them.

MYOB

Accounting

Supplier bills read and entered, with price rises flagged before they eat your margin.

HubSpot

CRM

Every enquiry, email and call logged against the right contact, without anyone typing it.

Pipedrive

Sales CRM

Deals moved along with follow-ups that go out on time, every time.

Google Workspace

Email, calendar, files

Gmail, Calendar, Drive and Sheets, connected so work moves without copy and paste.

Microsoft 365

Email, calendar, files

Outlook, Teams and Excel, wired into the same workflows if that's what you run.

Slack

Team chat

Approvals and alerts sent where your team already talks, answered with one tap.

WhatsApp

Messaging

Your weekly business briefing, delivered where you'll actually read it.

Rex

Real estate CRM

New enquiries logged, buyers matched to listings and follow-ups sent after every open home.

JobAdder

Recruitment CRM

Applicants screened against the brief, with shortlists and candidate replies drafted for you.

VaultRE

Real estate CRM

Contacts kept clean and appraisal follow-ups drafted in each agent's own voice.

Bullhorn

Recruitment CRM

Duplicate candidates merged and records updated after every call, without the typing.

Agentbox

Real estate CRM

Open-home attendees matched to your records, with next-morning follow-ups ready to send.

Vincere

Recruitment CRM

Interviews scheduled and reminders sent across candidates and clients automatically.

Box+Dice

Real estate CRM

Weekly vendor reports drafted from the activity already sitting in your system.

SEEK

Job board

Job ads drafted from the client brief, and every application pulled into your CRM.

PropertyMe

Property management

Maintenance requests triaged, trades asked to quote and tenants kept in the loop.

Property Tree

Property management

Arrears reminders and routine inspection notices sent on schedule, every time.

realestate.com.au

Listing portal

Portal enquiries answered in minutes and logged against the right listing.

Domain

Listing portal

Buyer enquiries qualified and booked into the next open home automatically.

ServiceM8

Trades job management

Job marked complete, then the invoice, thank-you and review request go out on their own.

Cliniko

Practice management

Cancelled slots offered to your waitlist and patient recalls sent on schedule.

simPRO

Trades job management

Site notes and photos turned into draft quotes, ready for your approval.

Timely

Salon bookings

Regulars who haven't rebooked get a friendly nudge in your salon's tone.

AroFlo

Trades job management

Compliance certificates and job paperwork filed, and anything missing chased.

Nookal

Practice management

Referral letters and treatment summaries drafted for the practitioner to sign.

Tradify

Trades job management

Enquiries become booked jobs, with reminders sent to customers the day before.

Fresha

Salon bookings

New services turned into social posts and a newsletter blurb in one go.

Fergus

Trades job management

Overdue invoices chased politely, and payments matched when they land.

hipages

Trade leads

New leads answered fast, while the customer is still choosing who to call.

Rex

Real estate CRM

New enquiries logged, buyers matched to listings and follow-ups sent after every open home.

JobAdder

Recruitment CRM

Applicants screened against the brief, with shortlists and candidate replies drafted for you.

VaultRE

Real estate CRM

Contacts kept clean and appraisal follow-ups drafted in each agent's own voice.

Bullhorn

Recruitment CRM

Duplicate candidates merged and records updated after every call, without the typing.

Agentbox

Real estate CRM

Open-home attendees matched to your records, with next-morning follow-ups ready to send.

Vincere

Recruitment CRM

Interviews scheduled and reminders sent across candidates and clients automatically.

Box+Dice

Real estate CRM

Weekly vendor reports drafted from the activity already sitting in your system.

SEEK

Job board

Job ads drafted from the client brief, and every application pulled into your CRM.

PropertyMe

Property management

Maintenance requests triaged, trades asked to quote and tenants kept in the loop.

Property Tree

Property management

Arrears reminders and routine inspection notices sent on schedule, every time.

realestate.com.au

Listing portal

Portal enquiries answered in minutes and logged against the right listing.

Domain

Listing portal

Buyer enquiries qualified and booked into the next open home automatically.

ServiceM8

Trades job management

Job marked complete, then the invoice, thank-you and review request go out on their own.

Cliniko

Practice management

Cancelled slots offered to your waitlist and patient recalls sent on schedule.

simPRO

Trades job management

Site notes and photos turned into draft quotes, ready for your approval.

Timely

Salon bookings

Regulars who haven't rebooked get a friendly nudge in your salon's tone.

AroFlo

Trades job management

Compliance certificates and job paperwork filed, and anything missing chased.

Nookal

Practice management

Referral letters and treatment summaries drafted for the practitioner to sign.

Tradify

Trades job management

Enquiries become booked jobs, with reminders sent to customers the day before.

Fresha

Salon bookings

New services turned into social posts and a newsletter blurb in one go.

Fergus

Trades job management

Overdue invoices chased politely, and payments matched when they land.

hipages

Trade leads

New leads answered fast, while the customer is still choosing who to call.

Frequently asked
questions

+What happens to my data?

It stays on a private server set up for your business alone, separate from every other client. When a step needs AI, only the information that step needs is sent, and only to OpenAI or Anthropic, under business terms that don't use your data to train their models. Every action is logged, so you can always see what was read and sent.

+What can it access, and can I switch it off?

Only what each workflow needs, connected through your own accounts. Anything involving money, bookings or customers waits for your approval. You can revoke its access at any time from the apps it connects to, and it stops. There's no lock-in.

+Do I need new software, or to change how we work?

No. Everything is built around the way you already work and the apps you already pay for, like your email, calendar, Xero and spreadsheets. Your team keeps working where they always have; the repetitive steps just stop needing them. If something new would genuinely help, you'll hear why before it's suggested.

+What happens in the $500 audit?

A full day in person with you and your team, mapping how work really moves through your business and where hours and money leak. From it you get one fixed-price quote for the build. The audit is $500 + GST and stands on its own.

+Will it sound like us?

Yes. Everything it writes is shaped by your past emails, posts and brand rules, and tested on real examples before it goes live. Anything customer-facing waits for your approval until you're happy to let it run.

+What if it gets something wrong?

Anything that matters, like money, bookings or messages to customers, goes past a person first. Every workflow is monitored and logged, and issues are fixed fast.

+What does it cost each month?

Ongoing care is a monthly retainer for running, support and improvements. You'll see it in your quote before anything is built.

+Will this replace my staff?

It replaces the repetitive part of their week. Your team spends less time on copy and paste and chasing, and more on customers and the work you hired them for.

Ask a question

Let's find your busywork.

Start with a free 15-minute call. If there's a fit, the audit shows you exactly what to automate and what it's worth.

Jason Corbett

Jason Corbett, founder
Your one contact from first call to launch.

Book a free call
The whole crew of agent characters waving together